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Founded by Chae Simons and Gary Allen, strada was built with a shared ambition to challenge convention within the modern real estate industry. Drawing on their experience in the UK, the founders recognised Dubai’s remarkable growth and established a brokerage that reflects the city’s ambition and entrepreneurial spirit.

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Over the years, strada has remained at the forefront of the industry, investing in technology, marketing, and wellbeing to empower its brokers to deliver an elevated client experience.

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Today, the company is recognised as one of Dubai’s most forward-thinking real estate brands, driven by a culture of excellence, collaboration and continuous evolution.

Our Founders

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the strada broker expereince

strada//FAST

strada studios

strada app

we believe exceptional performance begins with exceptional wellbeing. through strada//FAST, our complimentary wellness programme, we empower our brokers to prioritise their health, maximise performance, and thrive both inside and outside the workplace.

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  • daily classes at shred fast, dryp, the den & project dxb

  • meditation sessions

  • breathwork classes

  • community bike rides

  • padel events

  • fitness mornings

  • one-to-one sessions available upon request

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strada studios is an award-winning in-house creative team dedicated to creating high quality content for our brokers. combining up-to-date strategy and storytelling, the studio delivers premium photography, videography, branding and graphic design content.

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  • premium listing photography

  • cinematic property tours

  • lifestyle content

  • graphic design & brochures

  • selling strada vlog

  • new build personal content

  • monthly personal branding sessions​

  • team and individual headshots

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our exclusive strada app to empowers our brokers with a personalised platform that centralises leads, listings, communication and business tools into one seamless experience. designed to increase efficiency and elevate performance, it enables our agents to focus on what matters most: building relationships and delivering exceptional results.

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  • smart lead management

  • reactivation queue

  • ai co-pilot (guida)

  • personalised calendar

  • property & listing tools

  • seamless broker communication

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